Ad Guide

Ad Content and Style Guidelines

To help ensure that your ads and keywords are approved quickly, follow the guidelines listed here. If your ad or keyword was disapproved, you can update it according to the appropriate guideline and then resubmit it for approval.

Write clear, factual ads that accurately describe what is offered on your website. When writing ad titles and descriptions, keep in mind the following:

Always write a short description that accurately describes what you are offering . Concisely written ads are more interesting and attractive to prospective customers and give them a better experience and generally better results.

Use correct grammar, punctuation, and spelling.

Do not include unproven claims or endorsements.

Do not repeat words or phrases (for example, “Sale, sale, sale…”).

Do not use offensive or inappropriate language.

Do not include gimmicky language or symbols (for example, “♫” or word art).

If your ad contains competitive claims, make sure that your site, ad title, and ad text all comply with our Intellectual Property Guidelines.

Shortened versions of words may be used if they reflect common usage.

Ads may not use excessive or random capitalization, such as BIG SALE or AmAzinG.

Capitalization must be consistent. For example, use title case, sentence case, or capitalize the first letter of every word.

Legitimate acronyms and advertiser brand names that are registered in all capital letters are allowed.

Grammar in the ad title and ad text must be correct, unless the incorrect grammar is part of the corporate or product branding.

Make sure that dynamic text, such as that used for {keyword}, {param2}, and {param3}, does not cause incorrect grammar in your ad title or ad text.

Phone numbers please put mobile number in if you want to be contacted via sms.

The phone number must be in the correct format.

Phone number has no digits: The phone number must contain numbers.

Disallowed characters in phone number: The phone number cannot contain special characters with the exception of parentheses and a dash.

To provide the best possible user experience, we reserve the right to disallow specific ads or sites for offering a redundant user experience if.

Multiple ads from the same advertiser might not be approved.

Make sure that your ad does not duplicate any of your other ads.